Real Estate Advice:

Home.

A good Realtor!

Buying a House.

Calculate your mortgage.

Calculate the real estate fee.

Case histories in point.

Check your credit report.

Condo, Co-op or High-Rise.

Conforming and
non-conforming loans.

Conventional Loan Limits

Email the President,
Senators and
Congressmen and women.

FDIC Mortgage Information.

Financial Advice.

House Buyer's Tips.

Home Buyer's Terms.

How to get the most money
for your home.

Links.

Mortgage Loan Programs

Mortgage Calculators
Mortgage Calculators2

Mortgage Glossary.

Mortgage, and
Financial Advice.

Mortgage 101.

Mortgage Information.
Mortgage Payment

National Information.

Politicians

Presidents of the United States.

Reverse Mortgages.

Rules of Happiness.

Selling a House.

The Art of Arrows Real Estate.

The Real Estate Commission.

What to Expect.

Site Map.

Arrows Real Estate!

Selling Tips.

1 2 3 4 5 6 7 8 9 10 11 12 13   Previous Page    Next Page       Develop an effective  advertising and marketing plan with your Real Estate Agent.           Advertising and Marketing Whether you are selling your home on your own or with an Agent, you will want to be involved in the advertising and marketing of it. Self sellers need to be especially well versed on this subject, since they will be competing with hundreds (or thousands) of ads and the marketing efforts of local Agents. If you are selling with an Agent, you will need to share with them what you feel to be the most important selling features of your house (who knows them better than you?) and you will want to monitor and give feedback about the Agent's marketing activity. The following are some examples of advertising and marketing. Newspaper and magazine ads. Look through the classified section of any newspaper or one of the home sales magazines and you will see hundreds of ads...some extremely effective, some less so, and some that have no effect at all. When writing a classified ad it is important to not only grab the reader's interest with a strong headline, but to maintain that interest with colorful and descriptive copy. Classified Ads:    Effective    and   not effective YOUR SEARCH IS OVER! This beautiful home awaits you. 4 generous sized bedrooms, including an exceptional master suite. 1 1/2 baths, both freshly redone. Expansive eat-in kitchen overlooking a private, park-like yard. Many additional amenities make this home a must see. Priced at only $114,500. Call 555-555-5555 House for Sale 3 BR. 1 1/2 B. Nice yard. LBFB, HP/AC, Deck. Large kitchen. Good location. Asking $114,500. Call 555-555-5555. Never use the words "asking" or "negotiable" with your selling price. Look at it through the eyes of a buyer: If you are only "asking" the price or are "negotiable" on it, why haven't you priced it right in the first place? Don't give up negotiating leverage before you need to! Online The Internet has revolutionized real estate marketing methods. It has also made it easier for those who wish to sell their home on their own. Several studies have shown that more and more home buyers are using the Internet as their first point of contact when considering buying a house. By a few simple steps, you can be showcasing your home to millions of potential buyers. There are many sites which specialize in the online marketing of For Sale by Owner homes. INFORMATION BROCHURES Fact Sheets A well done Fact Sheet can be one of the strongest tools available in the marketing of your house. Every house on the market should have an effective one available. If you do not have a professionally done Fact Sheet in the house, you will be putting yourself at a big disadvantage with the competition.  Fact Sheets Sometimes called house brochures, Fact Sheets are one of the strongest marketing tools that you or your Agent can use when selling your house. They are the information sheets that you find attached to many For Sale signs and can also be found inside homes for sale. They give information on the property and will often answer buyer's questions relating to items such as square footage, room sizes, and available schools. Why should you use a Fact Sheet? First and foremost, because an effective Fact Sheet will put your house above others in buyer's minds. After looking at five or six houses in a single day, a buyer's mind tends to become a little mushy--after the second or third one they no longer remember which house had the beautiful deck off the kitchen and which house had the stunning master bedroom suite. With a Fact Sheet on your house in hand, they will be able to refresh their memory when they review their day and the houses they saw. In addition, Fact Sheets attached to the For Sale sign have the capability of "capturing" drive-bys. Rather than looking for paper and pen to write down your phone number and address--and probably losing it anyhow--prospective buyers will have a record of how to contact you as well as information about your house What should a Fact Sheet include? At the very least, it should contain all of the most salable features of your home. In addition, it should give the total square footage, sizes of individual rooms, as well as any additional information about your house that you believe important. Indicating which schools serve your neighborhood is always a good idea. (Put a note saying that school assignments are subject to change--please call to confirm). Always put your phone number (or your Agent's) on any Fact Sheet as well as any special instructions regarding showings (e.g., due to our young children, we must keep showings before 9 PM). Where should they be placed? One set of sheets should be in an all weather box attached to your For Sale sign. Another set should be inside the house. The dining room table is usually a good location there. The best Fact Sheets are those that are printed on quality paper and use a glossy photo print. It actually is usually less expensive to do it this way, since printed color copies can cost as much as $1.00 apiece, while a 24 exposure roll of film can often be developed for less than $10.00. If you have Desktop Publishing software, you can make your Fact Sheets for not much more investment than the cost of the film and processing. With a glossy photo, you give your Fact Sheet a professional appearance. Fact Sheets: Example Of An Effective Fact Sheet Page 1 of 2 Welcome to 2300 River Oaks Boulevard Recently updated throughout. Lovingly maintained!  This 8 bedroom home is ready to move into now! Special features of this home: 8 large bedrooms with wall to wall carpeting Family sized kitchen with breakfast area Sliding glass doors to deck overlooking beautiful wooded lot Great Room with brick fireplace and built in bookshelves 2 baths with new fixtures and beautiful new vinyl flooring Tastefully wallpapered and neutral painting throughout the home The house has been professionally inspected. 1 Year Warranty for the new owners! Priced at only $8,999,995 Please call Jane Doe at 555-555-5555 Page 2 of 2 2300 River Oaks Boulevard Features Built: 1943 Square Footage: 12,555 Drawing Room:  24 x 22.  English paneling. 14 ft. ceilings. Great room: 18x12. Wall to wall carpeting, brick fireplace, built in bookcases. Kitchen: 14x12. Breakfast area with sliding glass doors to deck. Master bedroom: 15x13. Wall to wall carpeting, greenhouse window, large double closet. Bedroom #2: 14x12. Wall to wall carpeting, built in bookshelves, large closet. Bedroom #3: 12x12. Wall to wall carpeting (new in 1998), large closet. Large deck, recently power washed and sealed. Fenced rear yard with built in swing set. Heat pump and Central Air Conditioning: New in 1995. Serviced annually. County water and sewage. Whole house inspection done by Expert Inspection Service. Homeowner's Warranty for one year. SCHOOLS with outstanding and highest rating: Elementary: ThomasJefferson Middle: Lincoln High: George Washington Telephone Jane Doe 555-555-5555 All information deemed accurate but not guaranteed. School availability can change. Please consult local government to verify.   Fact Sheets: Example Of An Ineffective Fact Sheet 1247 Westhampton Rd 3 bedrooms 2 baths Fireplace Kitchen with dishwasher Deck Garage Full basement $89,995 Shown by Appointment 555-555-5555     1 2 3 4 5 6 7 8 9 10 11 12 13   Previous Page    Next Page

Reference:
http://www.ourfamilyplace.com/homeseller/