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  Seller’s Information.

 Get your money’s worth with a full time Realtor.


Your home may be your largest and most treasured asset. Buying and selling homes involves complicated transactions, careful marketing, skillful negotiating and a full time realtor who has the time to work hard and effectively on your behalf.

It probably doesn’t bother you that your waiter works part-time and is in school full time. Part-time store clerks are perfectly acceptable. On the other hand, you would probably think twice about a part-time doctor. After all, isn’t keeping up with and refining one’s skills in a demanding field a full time pursuit in itself? Why then should you settle for a part-time realtor? 

Among the many changes in recent years that demand significant time from a realtor is the Internet.  A good realtor knows how to find and market homes on the Internet using a variety of techniques. Not all of these are obvious to the average Internet user and some, such as area multiple listing service systems, remain exclusively available to realtors.   New websites are created everyday and old ones go away. Keeping up with these changes could keep an entire team of realtors busy, let alone a part-time realtors.

Changes in real estate marketing require a skillful professional as well. The advances in desktop publishing and four-color printing technology mean a wider variety of low cost and highly targeted print advertising are available to the realtor seeking to attract buyers and sellers on your behalf. When you hire a realtor, you want to know that they have the time to access the latest in direct marketing technology on your behalf. Not that your realtor creates the ads or sends all the letters that promote your property, but a cost-effective marketing campaign requires a knowledgeable decision-maker to choose the best tools from among the myriad marketing vehicles and technologies available today.

One of the key functions of a realtor is to bring buyers and sellers together. While a local MLS  provides a realtor with a guide to properties currently on the market, the basic data is only the beginning of the process of putting buyers and sellers together. A realtor must spend a lot of time circulating and becoming an expert on the community and neighborhoods served, developing resources to answer questions about area schools, taxes, recreational amenities and other issues. In addition, your realtor should spend much time previewing houses, becoming familiar with the details of available properties. Peer-to-peer networking among realtors is a key source of the buyers and sellers that are matched together and a key to knowing about properties before they even go on the market. To the extent part time realtors have less time to dedicate to all of these tasks, they may be less well prepared to serve your needs.

Buyers seeking highly attractive properties can lose out on a real estate opportunity in a matter of hours if their property search is handled haphazardly. Sellers hoping to attract a buyer would be disappointed to know that a potential buyer saw another home before theirs simply because their realtor was unable to show the home at a convenient time.

One of the most critical roles played by your realtor is in the negotiation phase. Negotiations over the terms of a home purchase contract (or earnest money contract) can be extremely sensitive. A realtor needs to be available to respond with lightning speed to offers and to responses to offers at any time. 

No doubt, there are many capable realtors who for a variety of reasons are only available on a part-time basis. Nevertheless, it is important to ask your realtor whether or not they are full time practitioners and what hours they are available.

With so much at stake, you want a full time realtor.  A full time realtor stands ready to deliver full value in response to your home buying and selling needs.

 

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